Anybody remember my buzz and excitement about going to the casting agency in New York City in April? That occasion conjured up memories of my experience in a 2010 Estroven print advertisement. It also brought dreams of stylists, makeup artists and what will I wear in the fall campaign to the forefront. Screech, stop, and hold on, why? The Jon James Agency for Chico’s fall campaign said no.
Let’s rewind to properly set the stage for where this post is going. The goal of the February 19th launch of the Fierce 50 Group, to get the attention of advertisers, retailers and agencies that women over the age of 50 are still vital, beautiful and relevant in the fashion industry. Mission accomplished!
Chico’s came calling to this group of bloggers over the age of 50 across the United States. Many of the West Coast ladies participated in a Chico’s Girlfriend video while others held styling sessions at their respective Chico’s stores. I was even invited to team with the magazine, Real Simple, for a styling event at the New York City Chico’s. Unfortunately, I already had plans to travel with my husband to Pittsburgh.
I must say regarding my participation in the Fierce 50 Campaign; I serve on the Fierce 50 planning committee. I’m thankful for the friendships and associations with other bloggers of a certain age. Here is where you learn about anyone getting the opportunities: By the time I received my email from Jon James, I already knew, the answer was… no. Because of the buzz from the ones selected.
I’m not disappointed for not being chosen by Chico’s. I was incredibly flattered to get the email inviting me to Manhattan. As you may recall, I had three minutes to answer questions about myself as well as exhibit my personality. The Estroven 2010 selection process was much easier since I used their product and just answered a few questions. And social media followers didn’t play into the equation.
The Jon James Agency did provide me with the list of questions beforehand. So I wasn’t blindsided. My daughter even prayed with me before I went behind the private curtain for my photo’s and presentation of myself.
Was I clueless or just delirious to think I could be in a national campaign? Was it my participation in the first Fierce 50 campaign that got me attention from Chico’s? Or perhaps the growing interest in using real women to represent major clothing lines?
I typically get anxious when asked about my social media numbers. That was the dead giveaway for my non-selection. No significant return on investment when one has less than 2000 followers on any of the social media platforms like Facebook, Instagram, and your blog.
It’s good to talk about and understand rejection. It’s life. We don’t always get what we want when we want it. I do believe other options will come my way. My blog is a great gift, especially readers like you who take interest in my adventures.
If I’ve never thanked you before, thank you for staying with me on this blogging journey. I appreciate you.
Have fabulous, stylish, and healthy week.
P.S. I still @lovechicos!